
a festival move offering a $94 million stimulus package for the locals.
spilt milk is moving from ballarat to geelong for the duration of the next five years, in a partnership expected to bring 55,000 people and $15.5 million to the area this year alone.
the city of greater geelong has locked in a long-term deal to host australia's biggest single-day music festival until 2029. the move from ballarat is expected to generate nearly $95 million for the local economy over the next five years, with visitors forecast to book over 187,000 nights in local accommodation.
this shows how major festivals have shifted from being just parties to massive regional development deals. cities are now actively bidding for these events because they know tens of thousands of young people will spend heavily on local retail, hospitality, and hotels across a single weekend.







