resources
the learning lab.
Free guides on where money goes, written in plain english for people who are new to investing.
27 guides and one ten-part series, all free to read without signing up.
what the lab is.
We explain investing in plain language, the way you would to a friend who asked. The guides are written for Australians who want to understand where their money goes.
What an ETF is, or how impact investing works in Australia: it is in here, and every guide assumes you are reading about it for the first time.
Start with the basics, or go straight to the thing you came for.
- the asterisk project* 10
- money, explained 11
- sustainable investing 7
- choosing where your money goes 9
if you are new
start with one of these
Three reads that answer most of what people ask us first. After that, work down the index in whatever order suits.
series
the asterisk project*
Ten companies, ten deep dives into what they do with your money, your data and your trust. The stuff they do not put in the headline.
read the series
start here
the beginners guide to sustainable investing
The 2026 edition. Everything you need to get started, from what ethical investing means to what to check before you put a dollar anywhere.
read the guide
most read
what are thematic ETFs?
The building blocks of modern investing, in plain english. What a theme fund is, what it holds, and where it sits next to an index fund.
read the explainerthe series
One long read, in ten parts, on the companies your money already touches.
money, explained
The basics. Pay, super, portfolios, ratios and the funds everyone mentions without explaining.
how to start investing in australia
Shares, funds, apps and super, in the order a beginner meets them.
what the minimum wage rise means for your pay
Awards, penalty rates, and the real-wage check.
why festival tickets cost so much
Where the money in a ticket actually goes.
super basics, in plain english
The super guarantee, the fees, and the death benefit nomination nobody fills in.
what is a portfolio, and why should you care?
Building your investment foundation.
core and satellite investing
Where a concentrated impact fund fits in a wider portfolio.
what is a PE ratio and why should you care?
Valuation basics, without the textbook.
EBITDA explained for first-time investors
Financial metrics made simple.
a simple guide to ETFs for new investors
Exchange-traded funds explained.
what are thematic ETFs?
The building blocks of modern investing.
what I wish I knew when I started investing
Lessons from experience.
sustainable investing, explained
What the words mean, what they hide, and how any of it works in Australia.
ethical investing in australia
What the labels mean, and how to check an ethical fund.
ethical investing for retirement
Ethical super, SMSFs, and investing outside super.
the three pillars of sustainable investing
ESG, SRI and impact investing, told apart.
the beginners guide to sustainable investing (2026 edition)
Everything you need to get started.
what does “sustainability” actually mean?
Cutting through the jargon.
impact investing in Australia: a 2026 guide
Your local guide to making a difference.
how to shop sustainably in australia
Vetted businesses, and the certifications that mean something.
choosing where your money goes
Honest comparisons of the apps, funds and platforms, including ours.
how to choose an impact investing app
First time investing? What to look for, and what to walk away from.
choosing impact investment funds
An honest comparison of impact platforms in Australia.
impact investing vs benchmarks
Ethical investing set beside the benchmarks, with the working shown.
low-minimum sustainable funds
Managed funds and ETFs compared, with the minimums laid out.
impact investing on a small budget
Fees, pausing and withdrawals when the amount going in is small.
recurring contributions to impact investing
Putting the same amount in on the same day, and why it helps.
portfolio transparency in impact investing
Full holdings disclosure set against summary reporting.
social inequality impact funds
The companies working on social inequality, and the funds that hold them.
sustainable investment platform guide
ETFs, managed funds and apps compared.
keep going
after the reading
The rest of the site, for when a guide leaves you wanting the actual detail.
the asterisk project*series+
open the asterisk project*
how it worksmethodology+
open how it works
investment areasthemes+
open investment areas
the verified impact listthe list+
open the verified impact list
the money quizquiz+
open the money quiz
read first. decide after.
Nothing in the lab asks you for money. When you are ready, the subscription is $10 a month, $120 a year, and the minimum to invest in the fund is $100. Sign-up happens in the app.
not sure where to start?
find out what you actually value.
Seven questions, about 90 seconds. The money values quiz reads how you think about money and hands you the themes you would likely rank first.
take the money quizLeave us your email at the end and we'll send you a personalised investor playbook.
the only asterisk* of investing with inaam is a better planet.
The fund lives in the app. Download it, read it over a coffee, customise your themes.
General information only. Consider the PDS and TMD before investing.
