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Conscious living. Smarter habits that reduce our everyday footprint.
Consumers everywhere are rethinking the true cost of everyday habits. From ethical fashion to cleaner ingredients and responsible packaging, people want products that match their values. Everyday choices can drive meaningful change.
How people buy, use and dispose of products shapes the health of the planet. Sustainable consumption values longevity, quality and responsibility over convenience and waste. Supporting companies that create better products means quality matters more than quantity.
Everyday products have a major environmental footprint. Brands creating reusable, low waste alternatives help people live more sustainably.
Rapid production of low cost clothing leads to waste and poor conditions. We support durability, ethical sourcing and circular design.
Convenient food relies on unsustainable ingredients and packaging. Companies promoting healthier, low impact meals help shift this trend.
Every company is evaluated through three pillars: financial robustness, purposeful impact, and leadership calibre. These guide us in backing businesses that transform how products are made and consumed.
Electric vehicles, batteries, clean energy. Shenzhen, China.
Market CapShort for market capitalisation. It's the total value of a company if you added up all its shares. Bigger number usually means bigger, more established company.: USD 124.98 B
One of the world's largest EV manufacturers with exceptional growth and global expansion.
Reducing fossil fuel reliance through EVs, batteries and energy storage. Making sustainable transport accessible to millions.
Visionary team accelerating the global transition to electric mobility and clean energy.
Sustainable cork footwear and sandals. Linz am Rhein, Germany.
Market Cap: EUR 9.8 B
Global footwear leader with strong financials and growing demand for sustainable, durable products.
Cork and natural latex sourced sustainably. Footbeds designed to last years, not months. Reducing waste through durability and repairability.
250-year heritage of quality craftsmanship. Committed to natural materials, responsible sourcing, and long-lasting product design.
Thrifting is normal. Repair culture is growing. Brand loyalty is tied to values, not just vibes.
Companies rethinking the supply chainThe whole journey a product takes from raw materials to your hands. Every factory, every truck, every warehouse. Most brands don't want you looking too closely at theirs. are finding that doing it better often means doing it more profitably.
Over 60% of Gen Z and millennials in Australia have changed purchasing behaviour based on environmental concerns (Deloitte, 2024).
The companies positioned on the right side of this are capturing loyalty that translates directly into long-term revenue.
Durable products from better materials. Platforms enabling the second-hand economyReselling, thrifting, and refurbishing. What used to be "settling for used stuff" is now a $200B+ global market driven by sustainability and value. Think Depop, Facebook Marketplace, consignment stores..
Brands that build transparency in because they know their customers will check. This is where consumer behaviour and business models converge.
When you invest in sustainable consumption, you're backing the version of the economy you're already choosing with your wallet.
As more people buy sustainably, these companies grow, making sustainable options cheaper, which brings in more customers. You're not just riding the wave. You're part of what's creating it.