01 the scroll you're reading this on
every minute on your phone has a carbon receiptThe amount of CO2 created by something you do. Streaming, scrolling, even sending a text..
you already know your screen time is high. here's what it costs the planet, not you.
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the scroll
tiktok*
bytedance · private · 1B+ users
the good
pledged net-zeroWhen a company removes as much carbon from the atmosphere as it puts in. The goal is a balance of zero. Most companies are nowhere near it yet. by 2030 for operations
one data centre in norway runs on 100% renewables
partnered with climeworks on 5,100 tonnes of carbon removal
the asterisk*
estimated 50 million tonnes CO₂ per year. roughly the same as greece.
one minute of scrolling = 2.9g CO₂. your daily scroll is like driving 200m.
no sustainability report ever published. won't even disclose user numbers.
most data centres still run on fossil fuels.
video-heavylow disclosurecoal-powered
read the full breakdown →*
the scroll
instagram*
meta · NASDAQ: META · 2B+ users
the good
meta hit net-zero for direct operations in 2020
publishes detailed annual sustainability reports
committed to net-zero across full value chain by 2030
the asterisk*
total emissions went up 30% in 2023 because of AI infrastructure
data centres eat around 7.5 million megawatt-hours per year
the AI arms race is outpacing every decarbonisation effort they've made
AI scalingrising emissionsad-funded
read the full breakdown →*
the clearance
chatgpt*
openai · private · 800M+ weekly users · now running ads
the good
contract includes three red lines: no mass surveillance, no autonomous weapons, no social credit
newer models are more energy-efficient per query
the asterisk*
pentagon classified network deal signed feb 28, 2026. same month ads launched in your conversations
"safely" removed from mission statement in 2024 IRS filing. same year military ban reversed
~7.5M litres water/day. zero sustainability reports. no emissions target. no climate plan.
$840B valuation. investors are also the suppliers. ad personalisation on by default.
pentagon dealad-supportedno disclosure
read the full breakdown →*
the scroll
spotify*
NYSE: SPOT · 600M+ users
the good
audio streaming is way lighter than video
publishes an annual equity and impact report
lowest per-user carbon of any major platform
the asterisk*
runs on google cloud and AWS. inherits their energy mix.
uses energy certificates instead of directly buying renewable power
600 million users still add up. better than most, not zero.
cloud-reliantRECs not PPAslower impact
read the full breakdown →02 the stuff in your wardrobe
the brands you wear have asterisks longer than their return policies.
supply chains are invisible by design. here's what yours actually look like.
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the wardrobe
nike*
NYSE: NKE · world's largest sportswear brand
the good
100% renewable energy in owned facilities
some product lines use recycled polyester and rubber
the asterisk*
rolled back climate targets in 2024. "move to zero" quietly paused.
96% of emissions are supply chain. they don't control most of it.
factories in vietnam and indonesia face recurring labour investigations
target rollbacklabour concernsgreenwash risk
read the full breakdown →*
the wardrobe
apple*
NASDAQ: AAPL · trillion-dollar company
the good
corporate operations run on 100% renewable energy
emissions down 55% since 2015
24% of product materials now recycled or renewable
the asterisk*
15.3 billion kg CO₂ in 2024. 99% is the supply chain.
most manufacturing is in china where 63% of the grid is coal
supplier energy certificates may not drive actual new renewables
supply chain gapREC questionsimproving
read the full breakdown →*
the wardrobe
tesla*
NASDAQ: TSLA · EVs, energy, AI
the good
EVs = zero tailpipe emissions
accelerated the entire auto industry's shift to electric
the asterisk*
removed from S&P 500 ESG indexA version of the S&P 500 that only includes companies meeting environmental, social and governance standards. Getting kicked off it is basically a public fail on sustainability. in 2022
lithium and cobalt mining raises environmental and human rights concerns
no sustainability report since 2023
carbon credit sales have been a bigger profit driver than car margins
ESG delistedmining concernscredit-reliant
read the full breakdown →03 the default
your money is already doing things you didn't choose.
your super, your savings account, your index fund. none of them asked what you believe in.
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the default
your super fund*
you probably picked the default option at your first job. here's what it invests in.
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the default
your bank account*
that savings account sitting there quietly? your bank uses your deposits as collateral for lending.
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the default
the index fund everyone recommends*
"just put it in an S&P 500 fund." cool advice. here's what's inside.
doing nothing with your money is still doing something. your bank lends it. your super invests it. your index fund buys all of it. the question isn't whether your money has a mission. it already does. the question is whether you picked it.
what if the asterisk was the point?
inaam builds portfolios of companies that do good and make money. here's the filter.
01
can they make money?
publicly listed. real revenue. actually profitable. no hype stocks, no startups running on vibes.
02
are they good for the world?
either they benefit people and planet through how they operate, or they directly build solutions to big problems.
03
who's running it?
diverse boards. ethical track record. no greenwashing history. if the leadership is dodgy, they're out.
the kind of companies that pass
nextera energy
renewable electricity for 12M+ homes
first solar
solar panels at industrial scale
e.l.f. beauty
affordable cruelty-free cosmetics
birkenstock
sustainable cork footwear built to last
BYD
world's largest EV and battery maker
$10/month. no hidden fees. no fossil fuels. no defence contractors.
give your money a mission.