
so next time you're at the checkout, the government will be policing the price of your eggs.
from july 2026, a new law will ban coles and woolworths from charging excessive prices that don't match their supply costs.
the federal government is cracking down on the big two after years of public heat over the cost of living. the new rules target supermarkets with over $30 billion in revenue, making it illegal to charge huge markups that go beyond a reasonable margin. if they get caught gouging, they face massive fines of up to $10 million or 10% of their annual turnover.
this follows recent court findings that coles misled shoppers with its famous down down promotions. while the government is pitching this as a win for your wallet, the supermarkets are already warning that the extra red tape could actually push prices up. you'll want to watch the checkout screens in 2026 to see if the competition actually bites.







