
aussies still trekking to the cinemas despite cost of living
new release "The Odyssey" grossed $13.4 million in its first weekend, staking its claim as the biggest opening weekend for a non-franchise film in Australian cinematic history.
The film's success is a massive outlier in a world of sequels and reboots. It pulled in $13.4 million across the country, with IMAX screens doing the heavy lifting. In Melbourne specifically, the Museum's 70mm IMAX screening was the single highest-grossing location in the nation, taking $350,000 over just three days.
This isn't just about one movie though. The Australian box office has now cleared $100 million for three months straight, putting it on track to hit $1 billion for the first time since the pandemic. It shows that while we might be cutting back on the small stuff, we are still willing to pay for a moment that feels like a genuine event.







